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Art
January 30, 2025
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2020 isn’t really the year we thought it would be. The global pandemic has put a screeching halt on our lives, in the traditional sense anyway. While we continue to live through a time which makes us reflect our ways, and the importance of keeping ourselves and our loved ones safe, there is little assurance. Will things ever go back to normal? Are we close to finding a cure? We all share this helplessness.
The truth is, there are no real answers to these unending questions at the moment. But that doesn’t have to stop us from making ends meet, or taking care of what we have built from our hard work and commitment: our businesses.
As hard as it is to believe, it is still possible to navigate through this maze to continue doing what we do best. The world continues to adapt to new methods to sustain everything that is dear to us. And work is a big part of it. Here are some tips and suggestions on how to navigate through the lockdown and keep our businesses running, at whichever capacity we can muster.
Digital is the way to go
If you are looking to attract customers, the sole touchpoint right now is digital. Thank God for the internet! While in-store experiences are compromised for the foreseeable times, using digital marketing to your benefit is the way to go. Is your website offering all the relevant information to your business? Is it attracting enough traffic? How is your social media looking? These are all questions that need some answering.
What are you offering?
The other important question. What is the nature of your product or service? Is it something essential for households? Is it something that buyers would need in the coming days? If you are targeting professionals who are working from home, what is it that you can offer to improve their lives at the moment? If you wish to reach homemakers, what would they need from you? Identifying what your customers need is vital.
If you don’t think what you’re selling is something people need in the coming weeks, how else can you help? The other thing that comes to mind is staying relevant in everyday conversation. If you wish to increase brand awareness and consideration, you will find yourself in a position of advantage (people have all the time in the world right now. They just might notice you!).
Information is everything
This is a time where we stick together. One way to do that is by sharing information. And not just numbers on people affected globally. What would a friend say to you to comfort you at a time like this? When businesses communicate like humans, they become recognizable brands. Share ideas. Share how you spend your day. Share what you can do to help those affected greatly. Now is a good time to think about charity, simply because acts of reaching out in kindness can give you goodwill, and ethical responsibility that goes a long way in people’s eyes.
Do more for your cutomers
Does your business involve deliveries? Think free returns and round the clock assistance. Are you a retailer of importance in your neighbourhood or district? Discounts and sales will help you reach out to those in need. Communicate with your customers, ask them if there is anything they need. Let them know you’re there for them, not just because they give you business. When this pandemic passes, your kindness will not be forgotten.
Stand by your staff
Not every business is capable of sustaining full-scale operations and retaining each and every employee. But it’s a noble thing to try. In times like these, loyalty towards those who empower your business will not only lead to a happy and well-motivated staff but also open room for more applicants. Word of mouth still spreads faster than COVID 19. Ensure that they have their needs met, assure them of job safety, and if you think it would be too challenging to accomplish this without incurring serious losses, communicate and reach common ground, of reasonability.
Tell the world about it
Spending on ads is more important than ever before. And while the pandemic has reduced all our customer base to mere spectators, now is the time to catch their attention. Document how your business is sustaining, what practices have they adopted to continue, how you are able to help those around you, and your community. We all need some assurance today, and if your brand can offer some, there is nothing like it.
The road ahead is surely uncertain, and there is no telling how long it can take for things to be normal again. Marketing for your brand at this time would require your communication to come from a place of understanding, sensitivity, and compassion for fellow humans. While charity is not something all businesses can partake in, simply letting people know you stand with them is the kind of marketing that finds its place in values, ethics, and empathy. We are all in this together, and we are all going to be okay.
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Business in the time of Corona
2020 isn’t really the year we thought it would be. The global pandemic has put a screeching halt on our lives, in the traditional sense anyway. While we continue to live through a time which makes us reflect our ways, and the importance of keeping ourselves and our loved ones safe, there is little assurance. Will things ever go back to normal? Are we close to finding a cure? We all share this helplessness.
Art
March 21, 2021
