You get the drift. One important thing this article will help you understand about branding is: The way you say or do anything is the way you do everything. This is not only true for corporations and business organisations, it’s something that everyone must feel on a personal and individual level.
Branding is how people distinctively perceive you. It’s everything that goes on in their mind when they see or hear your name.
Today, identity goes deeper than what name, age and address it says on your driver’s license. It’s what you stand for, what you believe in, and how you go about communicating that promise, with consistency.
Some of the biggest brands have perfected the art of branding, some better than others. Nike’s Just Do It will live forever. It just will. It took Nike three words to say what they mean, and they have stuck by them. Love Sex is another classic in the making, from Durex. No other brand comes to mind when you hear those words. And nothing else will.
It is remarkable how just some words can make such a powerful impact in the minds of consumers. Think Different is an old campaign line used by Apple. It doesn’t seem to go away, even if the brand itself doesn’t use this line anymore.