Dhaba is India’s preferred Punjabi Diner which has various outlets across the country.
Mall launch branding
A DEEPER DIVE
A DEPPER DIVE INTO STEELE
We went full Punjabi mode for Dhaba’s marketing campaign. We wanted to make the advertising process as authentic as possible. From designing buttons and badges with vibrant colors to designing tea glasses with Dhaba phrases and cliparts, we delved into creating a surreal experience for the audience for Dhaba. Art Madness also designed wristbands and cardboards cutouts of trucks – or lorries, as we call it- so created a traditional environment, apt for their delicious and authentic food. We had a great time bringing out the culture, matched with Dhaba’s immaculate food, and it was a very memorable experience for us.
The art director meticulously analyzed the brand and created and designed unique creatives for various marketing platforms. We also created lenticular cards that show Dhaba at two different lights.
We also made creative boards and posters that portrayed village-like road stops to show the authenticity of Dhaba. In addition to that, we also lined the elevator with Dhaba stickers to pave the way- literally- for the restaurant.
Through our lens
From drinking out of authentic chai glasses and repping dhaba in badges and buttons, here are the glimpses of the goodies we designed with Dhaba.