Open a book. See how your eyes always find the top left corner and start reading. Before you tell yourself to stop, you have already read the first sentence, at least half of it.
Even better, pick up a menu card. You will by default look at the different sections – Beverages, Starters, Main Course, Dessert.
It’s fair to assume that when we have read or interacted with something in the past, we tend to form a habit of the way we consume information, in a manner that is relevant to its format.
Designing Website User Experience (UX) is no different. When we look at the core of the subject, we realize that the philosophy of creating a good user experience relies solely on understanding how people interact with various formats of content.
Doing so for a website not only requires skill and talent but a deeper understanding of the psychological reasons that influence user’s behaviour.
Now, all this might sound very academic and technical, but in truth, it isn’t.
User Experience in simple terms is the art of breaking down and arranging information in the most accessible and simple manner. This breakdown helps create what is known as a user journey, where the information you convey has to lead to an end product (lead generation, subscribing, purchasing, etc.).