Everyone needs a haircut. Men, women, kids. There comes a time once a month or two where everyone needs a barber to cut their hair. It’s easy to find one too. Almost every neighbourhood today has one. It could be a small salon, it could be a part of a big franchise. Needless to say, they’re not hard to find. But is it easy to find a good one?

Imagine a scenario. You move to a new neighbourhood, a friend lives there too. Some time passes, and you need a haircut. You call your friend who lives close by. He tells you about this place which he goes regularly for his trim. He tells you good things about them. They’re not too expensive. They get the job done. You decide to visit the salon. And it turns out to be a disaster. When another friend moves into the neighbourhood, you know which salon to avoid recommending.

Word of mouth is an age-old method to attract business. It has existed before the first computer, before the first telephone. And to date, it continues to exist.

Search engine optimization is no different. The only difference is that instead of asking a friend, you ask a search engine, like Google, or Yahoo.

This article will take you through the benefits of search engine optimization, and why every business needs it. Salons included.