Academy of Pastry And Culinary Arts

Academy of Pastry and Culinary Arts is an esteemed group of professional culinary & pastry schools with pan-Asian presence in Malaysia, Singapore, Philippines, Indonesia, Delhi NCR, Mumbai and Bangalore.



Video creation

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Baking might look simple, but it requires meticulous preparation and perfect amounts and ratios of ingredients. Increasing the curiosity and interest in baking is not quite an easy feat.


By creating videos that showed the end result of delicious cupcakes and pastries, Art Madness proved that the hard work and dedication that goes into baking is worth all of the effort.

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THE Journey

Art Madness aimed to create and produce outstanding baking and masterclass videos for their audience, which can motivate and influence people online to get them to enroll in baking and culinary classes. We have also clicked exceptional pictures during masterclass events along with chef headshots, professional portraits and food photography.

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Here are a few drool-worthy videos we shot, created, and edited for ACPA.
From thumbnails to color palettes, we ensured that the videos have their own unique spotlights, yet followed the themes of the brand